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Ritzer, george socy l sociology department l university of. His most notable contribution to date is his concept of mcdonaldization, which draws upon max webers idea of rationalization through the lens of the fast food industry. Sociological theory 8e book pdf free download george. George ritzer born october 14, 1940 is an american sociologist, professor, and author who studies globalization, metatheory, patterns of consumption, and modern and postmodern social theory.
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